Where High-Net-Worth Individuals Shop Luxury Online: The Ultimate Guide

For today’s high-net-worth individual (HNWI), shopping luxury is no longer limited to boutique visits on Avenue Montaigne in Paris or Fifth Avenue in New York. The world’s most exclusive fashion houses, jewelry maisons, and lifestyle brands have taken their bespoke experiences online, offering seamless, private, and secure ways to acquire exceptional pieces. If you’re seeking the best places to shop luxury online, here’s your ultimate guide.

1. Net-a-Porter – The Curated Digital Boutique

Why HNWIs Love It:
Net-a-Porter blends editorial storytelling with an expertly curated selection of fashion, fine jewelry, and beauty. With personal shopping services and worldwide express delivery, it offers a truly elevated online experience.
What to Shop: Limited-edition fashion collections, fine watches, and luxury collaborations.

2. Farfetch – Access to the World’s Most Coveted Boutiques

Why HNWIs Love It:
Farfetch gives you access to 700+ luxury boutiques worldwide, from Parisian ateliers to Milanese showrooms. For collectors and style leaders, it’s a gateway to rare finds.
What to Shop: Hard-to-find runway pieces, archival fashion, and exclusive drops.

3. 24S (LVMH’s Digital Store)

Why HNWIs Love It:
Owned by the LVMH group, 24S offers the same Parisian refinement you’d expect on Rue du Faubourg Saint-Honoré. With exclusive access to Dior, Celine, and Loewe, it’s a digital insider’s paradise.
What to Shop: Capsule collections and direct-from-Paris exclusives.

4. Moda Operandi – Pre-Order the Runway

Why HNWIs Love It:
HNWI clients enjoy the unique ability to pre-order collections directly after runway shows, ensuring exclusivity and early access.
What to Shop: Couture-inspired evening gowns, runway jewelry, and investment fashion.

5. Mr Porter – Luxury for the Modern Gentleman

Why HNWIs Love It:
The male counterpart of Net-a-Porter, Mr Porter offers a gentleman’s edit of fashion, accessories, watches, and lifestyle essentials with discreet delivery and personal shopper services.
What to Shop: Luxury tailoring, heritage watches, and bespoke grooming.

6. Luxury House Websites – Direct from the Source

Why HNWIs Love It:
From Hermès to Cartier, many luxury maisons now offer private online shopping, often with concierge chat, customization options, and white-glove delivery.
What to Shop: Personalized leather goods, haute horology, and bespoke fine jewelry.

Final Word

Shopping luxury online is not about convenience—it’s about exclusivity, discretion, and access to the world’s finest creations. By choosing the right platforms, HNWIs can enjoy a seamless blend of digital innovation and traditional luxury service, ensuring every purchase is as exceptional as the lifestyle they represent.