It’s not every day that your vision gets recognized on a global platform. This week, I had the honor of being featured on StreetInsider — one of the leading international business and industry news outlets — for the relaunch of Royaluxe & Co, the luxury brand I first created in 2020.

As the founder of Oh Digital Diary, my mission has always been clear: to build a bridge between Algerian heritage and global luxury culture, blending Arabesque elegance with a cosmopolitan outlook. Today, that mission feels more alive than ever.

From a Passion Project to a Global Luxury Platform

When I launched Royaluxe & Co five years ago, I imagined a brand that celebrated craftsmanship, authenticity, and cultural richness. What started as a small venture has now evolved into something much greater — a multi-faceted luxury umbrella designed to meet the needs of discerning high-net-worth clients worldwide.

The new Royaluxe & Co includes:

• Royaluxe & Co Conciergerie – bespoke lifestyle and travel management.
• Royaluxe & Co Vault – rare and collectible luxury finds.
• Royaluxe & Co La Revue – a cultural editorial for true luxury connoisseurs.
• The Oh Digital Diary Shop – a curated selection of premium products and services.
• Luxe Lab – a space for preserving fine jewelry, couture, and heirlooms.

Why This Feature Means So Much

Being featured by StreetInsider is more than just press coverage — it’s validation that Algerian creativity has a place on the global stage of luxury.

In the article, I shared how my academic path — from studying luxury brand management in Switzerland to cultural studies in Spain — shaped my vision for Oh Digital Diary as a platform that combines storytelling, authenticity, and timeless elegance.

"Royaluxe & Co is evolving into something far greater — a brand that delivers services, products, and experiences under one roof, all with the same dedication to craftsmanship and cultural richness."

What Comes Next

This is only the beginning. We are preparing to expand into Spain, France, Italy, and the United States, bringing exclusive experiences and tailored services to an even wider audience of luxury enthusiasts.

More than ever, I believe that luxury is not just about owning beautiful things — it’s about living beautifully, with meaning and cultural depth.

Read our full feature on StreetInsider here:

Oh Digital Diary Revives 2020-Born Royaluxe & Co as a Global Luxury Powerhouse

Stay ahead of the world of luxury—subscribe to Oh Digital Diary for exclusive insights, stories, and updates delivered straight to you